ABOUT THE COMPANY
Nirvana Canada is a leading Information Technology & Digital Marketing company headquartered in Vancouver, BC. We go above and beyond to help our clients dominate their respective industries with our wide range of unbeatable quality services, including responsive web design and development, customized software solutions for small startups to large established enterprises, digital marketing & search engine optimization, social media, online reputation management, branding & commercial videos, mobile & block-chain solutions, graphic designing, and marketing services at cost-effective rates. We provide a fine blend of exceptional service & craftsmanship and design comprehensive solutions to meet client objectives and exceed expectations. We value our clients and strive to achieve satisfaction by delivering solid results. With almost 15 years in the industry, we have completed thousands of successful projects for our clients. Nirvana monitors changing market trends and invests in advanced technology and skilled professionals to give our best. We create innovative and custom business solutions for our clients, leading to considerable competitive advantage. We aim to increase profits for our clients by adopting our strategic techniques and knowledge.
Job Description:
Nirvana Canada is expanding its operations and looking for a full-time permanent Marketing Director. The Director of Marketing is responsible to execute key marketing initiatives at Nirvana Canada. You will manage digital marketing initiatives, along with other marketing programs (e.g., print projects) to build our brand in the Vancouver Island Region. You'll develop measurable media strategies and annual calendars for our email, social and advertising platforms that grow our brand. You sit comfortably at the intersection of data and creative intuition; while you have a strong creative eye, you're also good at thinking analytically and making data driven decisions. The role is ideal for a candidate who is willing to grow across various marketing disciplines for a brand poised for greater national exposure. You will have an opportunity to manage your team.
Duties and Responsibilities:
~ Lead digital marketing strategy, and plan marketing calendars (e.g., email)
~ Responsible for executing on digital and print media marketing programs, to drive product velocity, working closely with the Sales team
~ Overseeing the firm's brand identity and ensuring consistency across all marketing efforts..
~ Create high performing, creative marketing campaigns like email campaigns and social collaborations (paid and unpaid), with the ability to drive ever-improving results and build brand value
~ Manage and collaborate with a roster of external Creative Leads, Partners and Agencies.
~ Write clear creative briefs and work with the Creative Leads through production, to create high performing assets that meet our goals.
~ Where necessary, plan and draft simple marketing collateral including event brochures, website copy, etc
~ Define campaigns with an experimental mindset - define metrics, document, and communicate results and learnings.
~ Managing digital advertising campaigns, including pay-per-click (PPC) advertising, display advertising, and remarketing campaigns.
~ Working closely with the sales team to align marketing strategies with sales objectives and collaborating with the IT team to implement technical aspects of marketing campaigns.
~ Consistently make recommendations to optimize our marketing spend
~ Conduct analysis such as competitive analysis and business research to develop insights about our customers and competitors and benchmarking best practices in media to identify and implement new approaches and channels for growing brand awareness
~ Support events, where necessary
~ Developing and managing the marketing budget to ensure resources are allocated effectively and efficiently.
~ Building and maintaining relationships with clients to understand their needs and preferences and tailor marketing strategies accordingly.
EDUCATION AND EXPERIENCE
~ A Bachelor's Degree in marketing, business, or related field
~ Several years of relevant work experience in marketing/performance marketing/strategy, preferably for a technology company
ADDITIONAL SKILLS PREFERRED
~ Experience with data-driven marketing campaigns preferably on a technology platform
~ Strong creative eye and experience with authoring creative briefs and managing external creative partners and consultants
~Strong ability to deliver powerful marketing campaigns and creative assets
~Strong intellectual curiosity and capabilities; has a growth mindset. Creative in finding solutions
~Strong attention to detail
~Strong communication skills.
~Create and deliver clear and compelling presentations to stakeholders
PERSONAL SUITABILITY
~ Excellent problem-solving skills
~Ability to manage multiple deliverables, meet deadlines and manage expectations
~Ability to work independently and ability to work with small teams
~Self-starter/proactive - shows initiative and flexible worker.
~Desire to learn how to be a good people manager
~Flexible in a fast changing, high growth environment
AREA OF SPECIALIZATION
~ Interactive/new media
~ Advertising
~ E-commerce
~ Marketing
~ Brand management
~ Digital media
~ Strategy
WAGES
~ 55/hr
~ Permanent, full time position
~ 40 hours per week
BENEFITS
~Health care plan
~ 2 weeks paid vacation
TO APPLY
Send your resume and cover letter to nirvanawebservices@gmail.com. Only shortlisted candidates will be contacted.
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