About Us:
ELAAR Immigration Consulting Inc. is a full-service immigration consultancy firm headquartered in Surrey, British Columbia. We work with immigrants seeking to make their journey to Canada easier while basing the process on their wants and needs. The ELAAR team consists of professionals with the knowledge, experience and expertise to ensure everyone in the immigration process is dealt with professionally and in a timely manner to deliver the most successful outcome. With tons of opportunities to grow, we’re looking to hire talented people (like you!) to join our team.
Job Description:
ELAAR Immigration Consulting Inc. is currently looking for an outgoing and results-oriented Digital Marketing Specialist for a full-time position (40 hours/week). You will be responsible for developing, managing, analyzing, and growing the online presence of ELAAR Immigration. You’ll also be analyzing multiple data sets to make appropriate recommendations. You are extremely hands-on with search engine optimization, Google AdWords, social media as well as analytic channels. You are constantly trying to think of new ways to create brand awareness using innovative techniques. The success of this position is measured on organic traffic growth, website conversions, ad conversions and email metrics. The success of this position is measured bon organic traffic growth, website conversions, ad conversions and email metrics.
Main Job Tasks and Responsibilities:
• Design and develop web solutions for the organization to continuously improving our marketing presence and brand positively.
• Apply best practices for Search Engine Optimization and Search Engine Marketing.
• Manage Google Analytics account and create weekly reports for review.
• Monitor website traffic and user engagement within the website.
• Monitor social media traffic, create, and upload effective & compelling content for social media channels.
• Manage online content and other web design projects ensuring creative strategy, budget, and timelines are met.
• Assist in creative development and execution of website content projects and enhancements.
• Provide research, insights, and analysis of web data/customer data to help craft digital strategies.
• Develop and manage email campaigns with result reporting.
• Handle existing digital marketing landscape, including SEO presence, AdWords campaigns, retargeting campaigns, and other paid advertisements.
• Monitor traffic and rankings in real-time using available tools and make necessary adjustments.
• Assist with the execution of day-to-day marketing operations.
• Will work on web projects (sitemaps, keyword research, creating metadata and URLs, 301 redirects, quality assurance, etc.)
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material such as reports, newsletters, and other material
• Answer written and oral inquiries
Additional knowledge and skills that would be preferred:
• Understanding of SEO and Internet marketing
• Understanding/exposure of analyzing websites, URL structure, ranking factors, sitemaps, etc. and creating recommendations for developers to follow
• Understanding of Google Analytics: set up and configured Google Analytics, tracked and reported on a clients’ key performance indicators
• Ability to understand SEO and ranking factors will be preferred
• Ability to understand CRO (conversion rate optimization) and A/B testing will be preferred
• Knowledge of AdWords and features
• Analyzing the performance of marketing campaigns, ads, and keywords
Nice to have:
• Adwords and Analytics certification
• Knowledge of MailChimp, HotJar, WordPress, and GatherContent
Education level: Grade 12 (high school) is required. College/CEGEP or equivalent experience.
Key Competencies:
• Communication skills- written and verbal
• Planning and organizing
• Prioritizing
• Problem assessment and problem solving
• Information gathering and information monitoring
• Attention to detail and accuracy
• Flexibility
• Initiative
• Judgement
Area of Specialization
• Audio/audio-visual
• Interactive/new media
• Project management
Computer and Technology Knowledge
• Microsoft Publisher
• Adobe Illustrator
• Adobe Photoshop
• CSS
• HTML editing software
• InDesign
• MS Access, MS Excel, MS Outlook, MS PowerPoint, MS Word
Experience
Experience in the field of digital marketing would be an asset
Transportation/Travel Information
Own vehicle, Public transportation is available
Work Conditions and Physical Capabilities
Attention to detail, Fast-paced environment, Tight deadlines, Work under pressure
Benefits
Health Benefits
To Apply:
Do you have the skill set we seek, and are you up for the challenge we offer? If so, we would love to hear from you!
Email your resume to: work@elaarimmigration.ca
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